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AI products & software · Morocco — France

Software that does real work, built in the open.

We design and build AI-native web and mobile products from first sketch to launch. That means agents that do real work, data tools people trust, and craft in every detail.

Start your projectSee the work
By the numbers

3 products in development, four more on the drawing board.

Asrar builds its own software first. Every pattern we offer clients (agents, data tools, voice) is proven on our own products before we sell it. Asrar means “secrets” in Arabic. The only ones we keep are in the name.

  • 02[01] MarketsMorocco & France
  • 04[02] LanguagesFR · EN · AR · Darija
  • 01[03] RuleA human approves anything irreversible

Have an idea? Let's give it a plan.

Contact us
Our services
Selected work

Products we buildfor ourselves first

Three products in active development. Each is a working answer to a question clients ask us. Can agents do real work safely? Can people trust numbers they didn't query themselves? Can AI read the law without making things up?

In development[01]

AI agents · 2026

Dispatch

A Kanban board where every card is a task for an AI agent.

Drag a card to Running and an agent picks it up, works in the open, produces an artifact, and waits for a human before anything irreversible happens.

  • Parallel agent runs with a live, step-by-step trace
  • Approval gates before any email, message or webhook goes out
  • Artifacts you can use (documents, tables, JSON, drafts) with citations
  • AI agents
  • Human-in-the-loop
  • Live streaming
Read the case studyLive demo · soon
In development[02]

Data & analytics · 2026

Playfair

Ask your data in plain language. Get the chart, the number and the SQL behind it.

Connect a database, a spreadsheet or a CSV, ask a question, and get an answer you can trust, pinned to live dashboards your team will actually read.

  • Safe, read-only text-to-SQL with the query always on screen
  • The right chart by default, following data-viz best practice
  • Answers come with caveats and a confidence level, never a bluff
  • Text-to-SQL
  • Data visualization
  • Dashboards
Read the case studyLive demo · soon
In development[03]

Regulatory intelligence · 2026

Veille

A regulatory watch agent for QSE consultants. It reads every new legal text so they don't have to.

Veille watches official sources, starting with Morocco's Bulletin Officiel. It explains each new quality, safety or environment text with citations, works out which clients it applies to and why, and drafts every client's monthly report once the consultant approves.

  • Every new text summarised, with each sentence cited to its article
  • Applicability per client, with reasoning, confidence and one-click fact questions
  • Monthly reports and a living register of applicable texts, in French and Arabic
  • Document intelligence
  • Cited summaries
  • FR · AR
Read the case studyLive demo · soon
In the lab

On thedrawing board

Four more products, fully specified and waiting their turn. Each one proves a different capability we can bring to your product.

  • [04]Specified

    Spec-to-Plan

    Upload a brief, get a complete and editable project plan: scope, stories, architecture, risks and estimates.

    Document intelligence/ Structured generation/ Citations
  • [05]Specified

    QA Agent

    Give it a URL. A browser agent explores your app like a real user, then writes the bug report with evidence.

    Browser automation/ Computer use/ Reports
  • [06]Specified

    Outreach Agent

    Research-first B2B outreach: a genuine reason to write, human approval on every send, compliance built in.

    Research agents/ Personalisation/ Compliance
  • [07]Specified

    Voice Agent

    Phone agents that answer, book and qualify in French, English, Arabic and Darija, with tools used mid-call.

    Real-time voice/ Telephony/ Multilingual
About

The personbehind Asrar

Asrar is one founder, full stack, with no handoffs. You talk to the person who designs the flows and writes the code, and who will still answer when something breaks.

“I started Asrar to build the software I always wanted to use: fast, honest about what it is doing, and designed down to the empty states.”
Youssef AsrarFounder · Product engineer[01]

The name

أسرار

asrārnoun · plural of sirr

Secrets. The things worth keeping close. The only ones we keep are in the name.

[02]
Services

We do

  1. 01

    AI Agents

    Agents that do real work inside your tools, like research, extraction, drafting and operations, with approval gates and full traces.

  2. 02

    Web Apps

    SaaS products, internal tools and client portals. Server-rendered, typed end to end, and fast from day one.

  3. 03

    Mobile Apps

    iOS and Android from one codebase with Expo and React Native, sharing a single API with your web app.

  4. 04

    Data & Dashboards

    Text-to-SQL, semantic layers and dashboards people actually read. Every number can be traced to its query.

  5. 05

    Voice AI

    Phone agents that answer, book and qualify in French, English, Arabic and Darija, using your tools mid-call.

  6. 06

    Product Design

    Flows, design systems and interfaces in both themes, accessible by default. The same hands design and build them.

Use cases

Built for thestage you're at

Three places where we tend to do our best work. The problem changes, but the way we work doesn't.

[01]

Founders & MVPs

You have an idea, a deck and a deadline. We turn it into a product real users can break, in weeks rather than quarters, and on a stack you won't have to rewrite.

[02]

SMBs & operators

Missed calls, manual data entry, reports nobody reads. We put agents on the repetitive work and keep a human on every decision that matters.

[03]

Agencies & teams

You sell the project and we build the hard part: AI features, internal tools and dashboards, delivered white-label under your name.

Principles

What we won'tcompromise on

No testimonials yet, just the rules our own products are built on. They're the same rules we bring to yours.

Nothing hidden

From Dispatch

Every agent step, every query and every cost is visible. If software makes a decision, you can see why.

Humans hold the pen

From Dispatch · Veille

Agents draft and propose. A person approves anything irreversible, whether that's an email, a client report or a deploy.

Show the work

From Playfair · Veille

Every number links to its SQL, and every claim to its source. We would rather say “I'm not sure” than bluff.

Process

From first callto production

A short, predictable path with weekly demos on a live URL. You always know what we're building and why.

  1. [01]Week 0

    Discover

    A call, a brief, the constraints. We come back with a written scope, not a guess.

  2. [02]Week 1

    Plan

    Epics, architecture, risks and an honest estimate. You approve the plan before any code is written.

  3. [03]Weeks 2–8

    Build

    Weekly demos on a preview URL. You watch the product grow instead of reading a Gantt chart.

  4. [04]Ongoing

    Launch & care

    Production deploy, monitoring and handover docs. We stay on for fixes and the next iteration.

Tech stack

Built with modern tech

One stack across every product: typed end to end, server-rendered by default, and boring in all the right places.

  • Next.js
  • React
  • TypeScript
  • Tailwind CSS
  • PostgreSQL
  • Prisma
  • Expo
  • Claude

We design in, build with, ship on, store in and think with.

FAQ

Frequentlyasked questions

The questions we hear most often, answered the way we would answer them on a call. If yours isn't here, write to us. We read every message.

Web apps, mobile apps and AI features that do real work: agents, data tools and voice. We handle product design, engineering and launch, and we stay on afterwards if you want us to.

Your next idea deserves to ship this season.

Tell us what you're building. We'll come back with questions, a plan and an honest estimate. No templates and no shortcuts, just software that does its job.

Email usBook a call